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Tuesday, April 6 • 9:00am - 12:00pm
Workshop: From Intervention to Interaction: Applying Behavior Change Techniques to Digital Design

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You’ve defined your problem and the outcomes you wish to achieve. Identified precisely who needs to do what for desired outcomes to occur. Established your intervention strategy in terms of what behavioral determinants need to change and what techniques you’ll use to change them. Well done! Now you just need to translate and apply that strategy into the exact content, features, and functionality that will attract, engage, and deliver the active ingredients of your intervention to those who will benefit. No problem, right?
Crossing the chasm from evidence-based strategy to functioning application can seem like a daunting challenge to even the most tightly integrated teams or cross-disciplinarily practitioners. This workshop will focus on methods, tools, and artifacts for rendering intent and communicating intervention functionality (while remaining safely distanced from other collaborators).
Participants in this workshop will learn:
  • How to communicate research insights and key strategic elements to design collaborators who might not have behavior change expertise.
  • How to run collaborative ideation and validation sessions to apply intervention strategies and behavior change techniques to concept visions, application content, features, and functionality.
  • How to render granular behavior change techniques (and clusters of techniques) into interface design and interaction flows.
  • Best practices for remote collaboration using different browser-based software platforms.
  • How to effectively include your target audience in the design process through generative co-design sessions and evaluation studies.

avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Tuesday April 6, 2021 9:00am - 12:00pm EDT