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Tuesday, April 6 • 10:00am - 12:00pm
Workshop: Unthinking Design Thinking

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Design Thinking has been widely embraced as the process de rigueur for teams looking to create value and improve health outcomes through creative and collaborative problem-solving. In the context of corporate innovation, Design Thinking provides what businesses and leaders crave most: a more-or-less standardized, predictable, and repeatable process for generating insight and developing new ideas. The challenge that arises is this: by focusing on Design Thinking as an executable process, teams quickly lose sight of the more important matter of how they show up -- individually and collectively -- within the process to challenge assumptions, identify limiting beliefs, build trust-based relationships, and embrace change.
This transformational workshop will explore the tension between "doing" and "being" within the Design Thinking process, equipping participants with the knowledge and skills for adaptive and collaborative problem-solving in this scary era of unprecedented change and uncertainty.

avatar for David Franke

David Franke

VP, CX, Mad*Pow
Winner of the 2017 CX Innovation Award for his work to co-create the medical imaging clinic of the future, David has 20 years of experience helping many of the world’s most reputable companies work through their “knottiest” brand and business problems – from facilitating agile... Read More →

Tuesday April 6, 2021 10:00am - 12:00pm EDT