Back To Schedule
Tuesday, April 6 • 2:20pm - 2:55pm
Evolving Design & Innovation Practices: Research in a Time of Crisis

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Think about where you were and what you were doing one year ago. Think about the services, products, supports, and routines you were using to help you manage your health. Think about what problems you were using them to solve, and what needs you were using them to meet. Now, think about the same thing one or two months ago. Then think about what’s happening for you now. Throughout 2020, how people navigate their social, financial, physical and mental health needs has looked different for them with every day, week, and month that has gone by. In a systems-level crisis context, how do we capture and design for rapidly evolving user experiences and needs? We’ll talk about how the Livongo User Research team established a practice of dynamic, crisis-aware user research in response to the COVID-19 pandemic, and how this practice helped to generate empathy and make informed product strategy decisions in a time of all-encompassing uncertainty. We’ll reflect on how this experience has better prepared us to respond and adapt with agility and empathy in a potential future crisis, and share some thoughts on the lessons that could be taken from this experience on what it means to be resilient and create resilience-building product and health experiences.

avatar for Rob Gifford

Rob Gifford

Director, Experience Design, Mad*Pow
Rob is that guy who grew up spending hours drawing and painting in the basement. Quickly abandoning a stereotype, he headed to college to study psychology. That explains why he’s at Mad*Pow as an Experience Design Director, after earning his wings at companies like Medullan, Wiklund... Read More →
avatar for Marianne Berkovich

Marianne Berkovich

Senior Manager, Teladoc Health
Marianne Berkovich leads the User Research team at Teladoc. She has helped teams at Google, Adobe, and Lockheed Martin understand people's needs in order to build great products. She holds a Masters in Human-Computer Interaction from Carnegie Mellon University.
avatar for Marie Huber

Marie Huber

Senior User Researcher, Teladoc Health
Marie Huber is a Senior Use Researcher at Teladoc. She has worked in humanitarian contexts around the world like Afghanistan and Iraq with research to help address some of the most difficult problems we face as humans. She holds a Master of Philosophy in International Peace Studies... Read More →

Tuesday April 6, 2021 2:20pm - 2:55pm EDT
Hop.in Sessions