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Tuesday, April 6 • 2:55pm - 3:25pm
Evolving Design & Innovation Practices: Human Connections: Leading with Agile Empathy During A Crisis

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As companies adapted to meet unexpected demands of the COVID-19 pandemic, staff teams were often dealing with their own personal, pandemic-related challenges. Stephanie Moritz, CMO at the American Dental Association, led a large scale cultural transformation when she joined the company in 2015. But with the new considerations of 2020, she realized that the human-centered aspects of work—namely empathy and flexibility—would need to be prioritized in order to achieve meaningful impact and, most importantly, the long-term wellbeing of her Integrated Marketing and Communications team. In turn, Stephanie has created an inclusive, sustainable model for scaling human talent and knowhow while meeting evolving business needs. In professional cultures where empathy and business appear to be at odds, there’s a way to leverage both for noteworthy results as well as happy, healthy teams. In her presentation, Stephanie will highlight the unique leadership learnings presented during the COVID-19 pandemic, including how real conversations, human-centered connections, and agility (in both project and people management) served as core elements for helping a busy team thrive in stressful times.

avatar for Rob Gifford

Rob Gifford

Director, Experience Design, Mad*Pow
Rob is that guy who grew up spending hours drawing and painting in the basement. Quickly abandoning a stereotype, he headed to college to study psychology. That explains why he’s at Mad*Pow as an Experience Design Director, after earning his wings at companies like Medullan, Wiklund... Read More →

avatar for Stephanie Moritz

Stephanie Moritz

Chief Marketing and Communications Officer, American Dental Association
Stephanie Moritz is chief communications and marketing officer of the American Dental Association (ADA) and is responsible for leading the transformation of ADA communications, integrated and membership marketing, research and intelligence, digital experience, creative services and... Read More →

Tuesday April 6, 2021 2:55pm - 3:25pm EDT
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