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Wednesday, April 7 • 11:20am - 11:50am
Health Equity & Inclusion: Designing for an Unequal Experience of Pregnancy and Motherhood

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Although pregnancy is a shared experience of women globally, it is not experienced equally or similarly. Equal access to quality information and quality healthcare for all women cannot be assumed, and is not a reality. There are many factors that influence a woman’s access to information and her experience of healthcare including her age, literacy, nationality, socio-economic status, location, disability, HIV status, LGBTQI+ identification, marital/partnership status, ethnicity, mental health, involvement in sex work etc. MomConnect’s vision is to make quality information available to all women in South Africa, with a special focus on women that do not have access to the sources of information that many of us take for granted: internet, unlimited data, email, apps, antenatal classes, and a private doctor. The women registered on MomConnect attend public health facilities in South Africa where no appointments are possible, they have to wait for hours in line to see a nurse, and discrimination against women that do not fit the ‘norm’ is prevalent. At best, these women receive decent basic information and healthcare. And at worst, they experience extreme discrimination because they are ‘too young’; unmarried; have HIV; are part of the LGBTQI+ community; or are a foreign national. Our challenge is: how do you design a service that makes every woman feel understood, supported and empowered in her unique journey to becoming a mother, and help her to adopt healthy behaviors for her and for her unborn child?


Moderators
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Lauren Kotzé

Lauren Kotzé

Strategic Lead: Maternal & Child Health, Praekelt.org
Lauren Kotze is the Strategic Lead for Maternal Health and Early Childhood Development at Praekelt.org, an organization that uses mobile technology to solve some of the world's largest social problems, predominantly in the area of public health. Their flagship projects are the South... Read More →


Wednesday April 7, 2021 11:20am - 11:50am EDT
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