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Wednesday, April 7 • 11:50am - 12:20pm
Health Equity & Inclusion: IBM Watson Health Design Justice Initiative: Elevating Diverse Voices in Research

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Black, Indigenous, and People of Color (BIPOC) experience significant health disparities as a result of racism embedded in the social, economic, and political forces that impact individual and community health. As a result, it is our responsibility as designers to amplify and support voices of BIPOC and other marginalized groups throughout the design process by listening to them and speaking truth to power if they are overlooked. This talk will provide an overview of one of the main objectives of IBM-Watson Health Design Justice Initiative—developing methods of enabling more inclusive research participant recruitment practices in industry. The speaker will specifically provide a case study of applying design thinking to create an internal solution that empowers BIPOC participants to contribute their expertise and lived experience throughout the entire design research process—from initial planning to knowledge transfer. Note: The IBM-Watson Health Design Justice Initiative is a volunteer, grassroots effort that seeks to address racial health disparities through IBM-Watson Health’s digital health products. Although our initiative is carried out within IBM, it provides a perspective on how to approach similar projects in other business organizations. This initiative is supported and led by Raven Veal, PhD, MSPH, Andrea M. Barbarin, PhD, JD, MSI, Cherese Cooper, MS, and Morgan A. Foreman.

avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
I am a designer and strategist who advocates for people. Originally from Istanbul, Turkey, I've been calling Boston home for the last decade. I am a graduate of Bentley University, where I fell in love with psychology and information design. Since entering the field, I've worked on... Read More →

avatar for Raven Veal

Raven Veal

Design Researcher, IBM Watson Health
Raven is a design researcher at IBM Watson Health with ten years of combined research experience in psychology, behavioral science, and public health. In her current role, she leads and conducts research to produce evidence-based insights that inform product design for clinical development... Read More →

Wednesday April 7, 2021 11:50am - 12:20pm EDT
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