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Wednesday, April 7 • 2:10pm - 2:30pm
A Patient Services Team Responds To The Needs Of Its Patient Community

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2020 was a year of unprecedented change, resiliency and challenges. In an organization centered around the access and educational support of its patient community, we swiftly evolved our standard of support to meet the changing needs of our stakeholders. Early on in the pandemic, our Patient Services team assembled a cross-functional response team to address the unmet needs of “whole patient” – frequently meeting with key stakeholders, soliciting and responding to feedback, solving for challenges together, and using a variety channels and communication points in supporting our patients. We found a way to speak with a unified voice, knowing that together we could make a greater impact.  

avatar for Tiffany Mura

Tiffany Mura

VP Client Experience, Health, Mad*Pow
Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

avatar for Beth Lisogorsky

Beth Lisogorsky

Patient Services Marketing - USBU, Digital Lead, Takeda
Over 15 years experience in interactive marketing and digital strategy for Fortune 15 companies and start-ups. Highly skilled in working across multiple cross-functional technical, marketing, legal and business teams on complex web projects spanning ideation through implementation... Read More →

Wednesday April 7, 2021 2:10pm - 2:30pm EDT
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