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Wednesday, April 7 • 11:50am - 12:20pm
Novel Technologies for Behavior Change Design: Designing a Flow Machine: Maximizing Adherence and Satisfaction During Challenging Physical Activity

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Behavior change is hard.  Creating new behaviors that involve challenging physical makes the task even harder.  When your business relies on people adhering to a challenging physical activity the problem becomes existential.  We’ll explore how a former health-tech entrepreneur applied the best practices of behavior change to create an award winning approach to fitness. Whether you are interested in boosting adherence to your healthcare product or simply rethinking your own approach to getting in shape, this talk will inform your process.  

avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

avatar for Martin Adler

Martin Adler

CEO, Brooklyn Boulders (BKB)
Martin creates companies and services that empower individuals to enhance their own health.  He is the CEO of Brooklyn Boulders (BKB), a leading national rock climbing gym with locations in NYC, Boston, Chicago and Washington DC. Formerly a co-founder of Healthrageous (Acq. by Humana... Read More →

Wednesday April 7, 2021 11:50am - 12:20pm EDT
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