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Wednesday, April 7 • 1:25pm - 1:50pm
Innovation in Life Sciences: A Human-centric Approach: Now More Important Than Ever.

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The rise in consumerism of healthcare combined with radical changes to the daily norm due to the global pandemic continue to shift the locus of control in healthcare management away from the traditional provider/health system model to the patient. In light of this new paradigm shift, customer (patient) behaviors and expectations have changed. How do we ensure we meet and exceed them? Instituting a human-centered design process is a crucial initial step to better understand real people – not just “patients” – and their experience, needs, motivations, obstacles and what really counts.

avatar for Tiffany Mura

Tiffany Mura

VP Client Experience, Health, Mad*Pow
Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

avatar for Amy West

Amy West

Head of Digital Transformation & Innovation, NNI
Leader of Novo Nordisk US digital health innovation strategy including establishing and advancing the customer experience strategic focus areas and roadmap, digital health business development and innovative partnerships for the Novo Nordisk portfolio.

Wednesday April 7, 2021 1:25pm - 1:50pm EDT
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