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Keynote [clear filter]
Tuesday, April 6

12:45pm EDT

The State of Health with Dr. Sanjay Gupta
Join Dr. Sanjay Gupta, the multiple Emmy® award winning Chief Medical Correspondent for CNN, at HXD 2021 for an exploration of health & wellness, with Mad*Pow Founder and CXO, Amy Heymans. Amy & Dr. Gupta will discuss the primary lessons learned from COVID-19 and how they might shape our future in positive ways. Dr. Gupta will also share his perspective on how stress affects our health, how we keep our brains sharp, how a sense of community and relatedness is essential to our health, what his vision for a system that yields health looks like and what innovators and designers in health can do to improve health experiences.

avatar for Dr. Sanjay Gupta

Dr. Sanjay Gupta

Chief Medical Correspondent, CNN
Dr. Sanjay Gupta is the multiple Emmy® award winning chief medical correspondent for CNN. Gupta, a practicing neurosurgeon, plays an integral role in CNN's reporting on health and medical news for all of CNN's shows domestically and internationally, and contributes to CNN.com. His... Read More →
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Tuesday April 6, 2021 12:45pm - 1:20pm EDT
Hop.in Main Stage

1:20pm EDT

Stress Addiction: From Morning Coffee to the Cardiac Wing
“I work best under pressure.” “No worries—I’ll get it to you ASAP.” “It’s fine, I can handle it.” Sound familiar? It did for me, as well, until I woke up one morning with the intent for a normal day. Instead, I found myself in the cardiac wing of my local hospital for a short stay that included a lot of “we’re not sure why this is happening.”

avatar for Taylor Cashdan

Taylor Cashdan

Senior UX Designer, Fidelity Investments
Taylor is a North Carolina-based multidisciplinary creative and community builder that’s passionate about people, design, and all the intersections in between. He has a burning desire to collaborate with others to create exceptional work for people who give a shit.With nearly a... Read More →

Tuesday April 6, 2021 1:20pm - 1:40pm EDT
Hop.in Main Stage

1:40pm EDT

Futures Thinking: Engaging Vision Concepting in Design
Join Woodrow W. Winchester, III, Professor of the Practice and Graduate Program Director, Professional Engineering Programs at the University of Maryland Baltimore County (UMBC), and Liz Possee Corthell, Experience Strategist at Mad*Pow for their fireside chat. They will be discussing how organizations can use futures thinking and vision concepting today to push boundaries, experiment, and create the futures they want to live in. Through futures thinking and vision concepts, we can better understand the unintended consequences of our designs and products. This talk will provide insights and perspectives both from the realm of academia, and the realm of practice, and seeks to provide the audience with tangible examples to inspire them.

avatar for Woodrow W. Winchester, III, PhD, CPEM

Woodrow W. Winchester, III, PhD, CPEM

Graduate Program Director, Professional Engineering Programs, University of Maryland, Baltimore County (UMBC)
A seasoned academic program director, Woodrow is the Graduate Program Director, Professional Engineering Programs at the University of Maryland, Baltimore County (UMBC). Woodrow is a Certified Professional Engineering Management Professional (CPEM) with over ten (10) years of project... Read More →
avatar for Liz Possee Corthell

Liz Possee Corthell

Experience Strategist, Mad Pow
Liz got into the world of design because she had a passion and desire to improve the world. She began by studying environmental design and social sustainability at the University of Massachusetts, then moved on to earning her MFA in industrial design at Savannah College of Art and... Read More →

Tuesday April 6, 2021 1:40pm - 2:05pm EDT
Hop.in Main Stage

2:05pm EDT

Sponsor Announcement: CVS
avatar for James McElroy

James McElroy

Director, Pharmacy UX Strategy & Design, CVS Health
James stumbled into UX after getting talked out of architecture by a disgruntled architect he met at a BBQ. He pivoted to mechanical engineering with dreams of becoming an automotive engineer, until he met the first human factors engineer at Bose Corporation months before graduating.  James... Read More →

Tuesday April 6, 2021 2:05pm - 2:10pm EDT
Hop.in Main Stage

4:10pm EDT

Stage: But Does It Work? The Critical Role of Evaluation in Digital Health
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Tuesday April 6, 2021 4:10pm - 4:30pm EDT
Hop.in Main Stage

4:30pm EDT

Stage: Own Your Health Data: An Open Source Path
We demand that patients own their data. We demand that healthcare services are open source. Because healthcare is too important to be closed. We are getting screwed. We’re dying younger, maternal mortality is ticking up, and big money is running healthcare, at our expense. The data that drive our care, the algorithms that dictates our parents care, our neighborhood’s care, our nation’s care, and the everyday services we rely on, feed on our experiences, are governed by black boxes and crooked biases, and are owned by others. It’s our health. Our very lives are at stake. We demand that patients own their data. We demand that healthcare services are open source. Because healthcare is too important to be closed. See how we, the atomic units of the health system, can bend it back to the light.

avatar for Juhan Sonin

Juhan Sonin

Creative Sandpaper, goinvo, MIT
Juhan designs the future of healthcare at GoInvo. His design infects local, state, and national healthcare systems from food stamps in Massachusetts to care planning for half of US residents. Our healthcare is too important to be closed, which is why he drives an open source agenda... Read More →

Tuesday April 6, 2021 4:30pm - 4:50pm EDT
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4:50pm EDT

Stage: Spotlight: Fixing the System Yourself
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

avatar for Olivia Adams

Olivia Adams

Lead Software Developer, athenahealth
Olivia Adams is a lead software developer at athenahealth, Inc. She is also the founder of macovidvaccines.com, a website that aggregates COVID vaccine appointment availability across Massachusetts. Currently she is spending her time using technology to get the population vaccinated, but in her free time she enjoys her two young boys and sings in a choir... Read More →

Tuesday April 6, 2021 4:50pm - 5:00pm EDT
Hop.in Main Stage

5:00pm EDT

Stage: Designing (Human Centered) Science Communication
How do we apply design thinking to health & risk communication, especially when audiences are conflicted and disagree on ideological world views? Too often, organizations assume that people who don’t share our attitudes toward topics like mask wearing and vaccination are generally uninformed, or worse, misinformed… if we can explain the facts clearly and make a compellingly rational argument, everyone should accept what we already know to be true, right? Unfortunately, that’s not how risk perception works. Research consistently shows that simply giving people more information does not persuade them — it may even polarize them further, depending on whether that information threatens or affirms their values and social identity. This talk offers a primer on identity-protective cognition - how four archetypal world views influence perception - and a strategy for communicating with (and persuading, when necessary), those folks across the worldview-aisle when their, and our, collective wellbeing depends on it.

avatar for Jen Briselli

Jen Briselli

SVP Experience Strategy & Service Design, Mad*Pow
As SVP of Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion for... Read More →

Tuesday April 6, 2021 5:00pm - 5:20pm EDT
Hop.in Main Stage

5:20pm EDT

Stage: You Can Change the World: A Tribute to Claire Putnicki
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Tuesday April 6, 2021 5:20pm - 5:25pm EDT
Hop.in Main Stage

5:25pm EDT

Stage: Honoring Caregivers and Acknowledging Our Grief
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow
avatar for Alexandra Drane

Alexandra Drane

Co-Founder and CEO, Rebel Health and ARCHANGELS
Alexandra is co-founder and CEO of Rebel Health and ARCHANGELS.  She serves as Wellness Expert for Prudential, and co-founded Eliza Corporation (acquired by HMS Holdings Corp: HMSY), Engage with Grace, and three other companies (all boot-strapped).  A serial entrepreneur, she is... Read More →

Tuesday April 6, 2021 5:25pm - 5:45pm EDT
Hop.in Main Stage

5:45pm EDT

Stage: Day 1 Closing Remarks
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Tuesday April 6, 2021 5:45pm - 5:50pm EDT
Hop.in Main Stage
Wednesday, April 7

9:00am EDT

Stage: Day 2 Kickoff
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Wednesday April 7, 2021 9:00am - 9:05am EDT
Hop.in Main Stage

9:05am EDT

Stage: Design Challenge Announcement
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Wednesday April 7, 2021 9:05am - 9:10am EDT
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9:10am EDT

Stage: Revolutionizing the Maternal Health Experience
Callie will examine what it takes to build equity, center communities and embed equity-based thinking into every aspect of a business & direct it toward something as complex as maternal health.

avatar for Callie Chamberlain

Callie Chamberlain

Community Impact, Culture, and Corporate Social Responsibility, Optum
Callie Chamberlain is committed to health, health care, and well-being for all. She is currently responsible for advancing health equity across Optum, a global health services organization.A strong commitment to intercultural and interreligious dialogue, Callie has filmed an award-winning... Read More →

Wednesday April 7, 2021 9:10am - 9:30am EDT
Hop.in Main Stage

9:30am EDT

Stage: Incubating Social Innovation to Advance Health Equity at Sibley Memorial Hospital
Experts define health equity as the notion that everyone has a fair and just opportunity to be healthy.  This requires replacing obstacles that prevent health and wellness with solutions that increase access to nutritious food, good jobs with fair pay, quality education and housing, convenient transportation, safe environments, and patient-centered healthcare.  With so many opportunities, where should we begin?  This intimate conversation between an award winning poet and storyteller, a food justice pioneer and entrepreneur, and health systems innovation leader will shed light on five critical components that any solution must integrate to advance health equity. Speaking about their own experiences, they will talk about their involvement in a unique social innovation program, Ward Infinity, with goals to advance health equity in Washington, D.C.’s most underinvested communities using human-centered design.

avatar for John Johnson

John Johnson

Founder, Verbal Gymnastics Theater Company
John Johnson is a native Washingtonian and is the founder of Verbal Gymnastics Theater Company. He uses an innovative approach to storytelling that gives voice to community through Playback Theatre. Mr. Johnson is a director, actor, public radio contributor, arts educator, and father... Read More →
avatar for Mary Blackford

Mary Blackford

Founder, Market 7
Mary Blackford is the Founder of Market 7, a community marketplace that features  Black-owned food and lifestyle businesses for the purpose of alleviating food and retail deserts in Washington, DC.Mary graduated from Babson College with a BS in Business Management. As a student she... Read More →
avatar for Veronica X. Vela, DrPH, MEng

Veronica X. Vela, DrPH, MEng

Director of Community Health Design + Innovation, Sibley Memorial Hospital
Veronica X. Vela, DrPH, MEng, is a design and innovation leader focused on improving the health and well-being of communities.  She serves as the Director of Community Health Design + Innovation at Sibley Memorial Hospital, where she leads Sibley’s social innovation program and... Read More →

Wednesday April 7, 2021 9:30am - 10:00am EDT
Hop.in Main Stage

10:00am EDT

Stage: Designing for Health Equity: From the Inside Out

Join Antonio Melo, Vice President, Experience Center, Digital Health & Analytics at Humana and Amy Heymans, Mad*Pow’s Chief Experience Officer, in a fireside chat exploring how to address gaps in health equity both locally and at scale. As a global provider of healthcare solutions, Humana has recently made a number of changes to address health equity at the corporate level, including appointing a Chief Equity Officer to address them. But how do you implement solutions that will bring equity to life in a meaningful way both inside the organization and for the millions of people served by the organization? This lively discussion will cover ideas on how to address the inherent bias in creative output and team composition to boost innovation, create radically new forms of care, stimulate community, and unlock dormant aspects of the economy.

avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

avatar for Antonio Melo

Antonio Melo

Vice President, Experience Center, Digital Health & Analytics, Humana
Antonio Melo is the founder and leader of Humana’s Digital Experience Center, an interdisciplinary, human-centered healthcare innovation accelerator. A self-taught creative, he employs passionate curiosity, careful observation, and a playful, sometimes absurdist imagination in his... Read More →

Wednesday April 7, 2021 10:00am - 10:20am EDT
Hop.in Main Stage

10:20am EDT

Stage: Lunch & Learn Announcements
Wednesday April 7, 2021 10:20am - 10:30am EDT
Hop.in Main Stage

3:10pm EDT

Stage: You Are the Future of Health Equity.
To this point hospitals have taken a very insular approach to addressing the healthcare needs of underserved patients. While disruptive technologies like travel shopping websites, ride sharing apps, social media, and online retailers have changed nearly every facet of how we engage with the world, very little has changed with how we engage patients, especially non-white, non-English speaking communities. This talk will discuss two initiatives which heavily relied on collaboration with groups/individuals outside of the typical Community Health/Health Equity space to argue that more collaboration is not only necessary, but vital to bring about equitable care for all patients.

avatar for Daniel Burje Chonde, MD-PhD

Daniel Burje Chonde, MD-PhD

Resident Physician, Radiology, Massachusetts General Hospital
Daniel “Dan” Burje Chonde, MD, PhD is a radiology resident at the Massachusetts General Hospital (MGH) who is interested in reimagining clinical spaces so they better support equitable care for patients. A physicist by training, Dan graduated from MIT with his SB in physics and... Read More →

Wednesday April 7, 2021 3:10pm - 3:30pm EDT
Hop.in Main Stage

3:30pm EDT

Stage: Creative Confidence
avatar for Dr. Natalie Nixon

Dr. Natalie Nixon

President, Figure 8 Thinking
Natalie Nixon, PhD is a creativity strategist, global keynote speaker and the president of Figure 8 Thinking. She helps leaders apply creativity and foresight to achieve transformative business results and amplify value. Natalie is the author of The Creativity Leap: Unleash Curiosity... Read More →

Wednesday April 7, 2021 3:30pm - 3:50pm EDT
Hop.in Main Stage

3:50pm EDT

Stage: Co-Creating Haiku for Healing, Health, and Change
Physician poet Rafael Campo states, “I think of poetry as a kind of primary care. It’s so based on the experience of community, of joining together”. Our healthcare system is based on silos of practice, training and access. For patients, they are swept into this disconnected world with a new or changing diagnosis. A new and changing landscape that is disconnected from the life they have lived. For clinicians they are thrust into a system that focuses on fixing body parts that have failed, and a sense of disconnection from the suffering that they observe daily. Current healthcare is grounded in fixing but not adept at healing. A chasm only widens when we separate ourselves from the experience of simply being human. Our interprofessional team of nurse researcher/educator, physician and e-patient will join together in a collaborative presentation designed to bridge the chasm and build community through co-creation of haiku. Why haiku? Haiku are structured in form and can easily be taught to many ages and literacy levels. Many people remember being taught simple haiku in elementary school, using three lines of five, seven, five syllables. Because the haiku form may feel familiar it is often more accessible and less daunting than other less structured ways of expression. Haiku invite observation, thoughts and emotions that are grounded in the present moment. They are micro-poems that can be said in one breath yet profoundly express many aspects of the human experience. While ambiguous, they invite connection, listening and understanding. We will describe and lead the audience through a simple, yet profound exercise in co-creation of haiku using a visual prompt (piece artwork) that evokes emotion through observation. Using the words elicited by members of the audience, a collaborative haiku will be created that expresses a deeper level of understanding of the human experience.

avatar for Britta Bloomquist

Britta Bloomquist

Customer Account Specialist, Loll Designs
Britta Bloomquist is an ePatient from Duluth, Minnesota. She has lived with many health issues for over 20 years, including, but not limited to, Ankylosing Spondylitis and mental health ailments. Bloomquist previously wrote on her blog titled Chronically Young where she documented... Read More →
avatar for Brian Stork

Brian Stork

Dr., Michigan Medicine West Shore Urology
Brian Stork, MD is an Assistant Professor in the Department of Urology at the University of Michigan. His current area of research interests is the effects of Adverse Childhood Experiences (ACES) on Physician mental health and behavior. Brian will discuss how toxic stress, trauma... Read More →
avatar for Pamela Ressler

Pamela Ressler

Founder, Stress Resources
Pamela Ressler, MS, RN is an Adjunct Clinical Assistant Professor at Tufts University School of Medicine in the Pain, Research, Education and Policy Program and the founder of Stress Resources. Her work with connection, mindfulness and resilience informs her research and her life... Read More →

Wednesday April 7, 2021 3:50pm - 4:15pm EDT
Hop.in Main Stage

4:15pm EDT

Stage: I Pledge Allegiance to Health-Care
This talk centers around the need to see people as people and not numbers, and once we move to doing that we will final crack the code of what health-care should be.

avatar for Rashad Rayford

Rashad Rayford

Founder, Speaker, Elevate Your Vibe LLC
Rashad Rayford, is an award-winning actor, poet, author and speaker.His work has been featured at TEDx, on NPR, The Wall Street Journal, HuffPo, and USA Today.He is the reigning"The MOTH story hour Nashville GRAND slam champion".His company Elevate Your Vibe, LLC is a nontraditional... Read More →

Wednesday April 7, 2021 4:15pm - 4:35pm EDT
Hop.in Main Stage

4:35pm EDT

Stage: Conference Wrap Up
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Wednesday April 7, 2021 4:35pm - 4:45pm EDT
Hop.in Main Stage
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