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Track: Health Equity & Inclusion [clear filter]
Wednesday, April 7
 

10:45am EDT

Health Equity & Inclusion: How the US can Learn from Developing Countries' Approach to Healthcare
The U.S. healthcare system delivers care primarily through hospitals and as the COVID-19 pandemic hit, hospitals in the U.S. were overburdened. While the existing healthcare system struggled to manage the outbreak within communities, the hospitals were also becoming epicenters which increased the spread of the disease.   We have identified the following behavioral challenges related to accessing healthcare based on literature from past epidemics and continuing research on COVID-19: Poor care seeking behavior resulting from low perceived risk, fear within communities, lack of trust in healthcare Poor compliance and adherence behavior   Community distrust and resistance to the COVID-19 response   Increased stress, anxiety, and other mental health challenges for healthcare workers and communities Decreased utilization of health services due to fear and perceived risk of contracting COVID-19   While a hospital-based care delivery system works well in a treatment focused approach to healthcare, during pandemics and infectious disease outbreaks, a more prevention focused approach is required. Most developing nations have utilized a community centered care approach to overcome epidemics including SARS, MERS, TB and HIV. Drawing out conclusions from the vast literature, an increased role of communities and community-based care is suggested for adapting to the new normal and being better prepared for future pandemics. We propose an integrated approach to healthcare that outlays the leading and supporting roles of both hospitals and communities to draw a balance between treatment focused and prevention focused healthcare.   We have seen the promise of programming that focuses on community level originated solutioning to address HIV and COVID-19 in our work in Eswatini and Kenya. This community of practice-based model offers a structured process to encourage and support local ownership of problem-solving initiatives with human centered design as ‘the glue’. By leveraging community knowledge and building capacity in their problem-solving process, we have seen the development of contextually appropriate solutioning that are sustainable and scalable.


Moderators
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Christina Hanschke

Christina Hanschke

Sr Design Associate, Final Mile
Christina is passionate about understanding, designing, and facilitating experiences that help people achieve their goals. During her time at Final Mile, she has focused on supporting communities of practice in Kenya and Eswatini to address high rates of HIV, by leveraging human-centered... Read More →
avatar for Namiya Jain

Namiya Jain

Behavior Architect, Final Mile Consulting
Namiya Jain is curious about human behavior and is passionate about understanding why people do what they do and how that changes in different contexts. She believes in an interdisciplinary approach to understanding and solving problems that involve humans and societies. Namiya is... Read More →


Wednesday April 7, 2021 10:45am - 11:20am EDT
Hop.in Sessions

11:20am EDT

Health Equity & Inclusion: Designing for an Unequal Experience of Pregnancy and Motherhood
Although pregnancy is a shared experience of women globally, it is not experienced equally or similarly. Equal access to quality information and quality healthcare for all women cannot be assumed, and is not a reality. There are many factors that influence a woman’s access to information and her experience of healthcare including her age, literacy, nationality, socio-economic status, location, disability, HIV status, LGBTQI+ identification, marital/partnership status, ethnicity, mental health, involvement in sex work etc. MomConnect’s vision is to make quality information available to all women in South Africa, with a special focus on women that do not have access to the sources of information that many of us take for granted: internet, unlimited data, email, apps, antenatal classes, and a private doctor. The women registered on MomConnect attend public health facilities in South Africa where no appointments are possible, they have to wait for hours in line to see a nurse, and discrimination against women that do not fit the ‘norm’ is prevalent. At best, these women receive decent basic information and healthcare. And at worst, they experience extreme discrimination because they are ‘too young’; unmarried; have HIV; are part of the LGBTQI+ community; or are a foreign national. Our challenge is: how do you design a service that makes every woman feel understood, supported and empowered in her unique journey to becoming a mother, and help her to adopt healthy behaviors for her and for her unborn child?


Moderators
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Lauren Kotzé

Lauren Kotzé

Strategic Lead: Maternal & Child Health, Praekelt.org
Lauren Kotze is the Strategic Lead for Maternal Health and Early Childhood Development at Praekelt.org, an organization that uses mobile technology to solve some of the world's largest social problems, predominantly in the area of public health. Their flagship projects are the South... Read More →


Wednesday April 7, 2021 11:20am - 11:50am EDT
Hop.in Sessions

11:50am EDT

Health Equity & Inclusion: IBM Watson Health Design Justice Initiative: Elevating Diverse Voices in Research
Black, Indigenous, and People of Color (BIPOC) experience significant health disparities as a result of racism embedded in the social, economic, and political forces that impact individual and community health. As a result, it is our responsibility as designers to amplify and support voices of BIPOC and other marginalized groups throughout the design process by listening to them and speaking truth to power if they are overlooked. This talk will provide an overview of one of the main objectives of IBM-Watson Health Design Justice Initiative—developing methods of enabling more inclusive research participant recruitment practices in industry. The speaker will specifically provide a case study of applying design thinking to create an internal solution that empowers BIPOC participants to contribute their expertise and lived experience throughout the entire design research process—from initial planning to knowledge transfer. Note: The IBM-Watson Health Design Justice Initiative is a volunteer, grassroots effort that seeks to address racial health disparities through IBM-Watson Health’s digital health products. Although our initiative is carried out within IBM, it provides a perspective on how to approach similar projects in other business organizations. This initiative is supported and led by Raven Veal, PhD, MSPH, Andrea M. Barbarin, PhD, JD, MSI, Cherese Cooper, MS, and Morgan A. Foreman.

Moderators
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Raven Veal

Raven Veal

Design Researcher, IBM Watson Health
Raven is a design researcher at IBM Watson Health with ten years of combined research experience in psychology, behavioral science, and public health. In her current role, she leads and conducts research to produce evidence-based insights that inform product design for clinical development... Read More →


Wednesday April 7, 2021 11:50am - 12:20pm EDT
Hop.in Sessions
 
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