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Track: Innovation in Life Sciences [clear filter]
Wednesday, April 7
 

1:25pm EDT

Innovation in Life Sciences: A Human-centric Approach: Now More Important Than Ever.
The rise in consumerism of healthcare combined with radical changes to the daily norm due to the global pandemic continue to shift the locus of control in healthcare management away from the traditional provider/health system model to the patient. In light of this new paradigm shift, customer (patient) behaviors and expectations have changed. How do we ensure we meet and exceed them? Instituting a human-centered design process is a crucial initial step to better understand real people – not just “patients” – and their experience, needs, motivations, obstacles and what really counts.

Moderators
avatar for Tiffany Mura

Tiffany Mura

VP Client Experience, Health, Mad*Pow
Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Amy West

Amy West

Head of Digital Transformation & Innovation, NNI
Leader of Novo Nordisk US digital health innovation strategy including establishing and advancing the customer experience strategic focus areas and roadmap, digital health business development and innovative partnerships for the Novo Nordisk portfolio.


Wednesday April 7, 2021 1:25pm - 1:50pm EDT
Hop.in Sessions

1:50pm EDT

Innovation in Life Sciences: Driving Change in a Mobile Vision Clinic
When the Covid-19 pandemic hit, clinical trials across the country were impacted as sites closed down and patients were unable to travel. Studies were suddenly at risk of missing critical assessments to keep trials on track and keep patients enrolled. 2020 On-site had been operating a mobile optometry company for over six years, but suspended operations in the Spring in line with local guidance. With our fleet of licensed clinics and an industry need for patients to receive eye exams without traveling to a site, an opportunity emerged to bring ophthalmic care directly to patient's homes. Now, nine months into the pandemic, we regularly travel the country to see patients. We've partnered with biopharma companies, CROs, and clinical sites to develop programs to assess their patients close to home, or even right at their front door. With STERIS certification, hospital grade HEPA filters, and modifications to the mobile clinics we meet or exceed COVID protocols for cleanliness and safety. The one resounding message we've heard from both patients and our clients about this new program is this: they love it. The pandemic accelerated the timeline for this type of access to care change, but the industry has been talking about patient-centricity for years. When the country starts to shift from pandemic emergency mode in the coming years the main answer to uncover is how do we help more sites and sponsors embrace this shift to more patient-centric care?


Moderators
avatar for Tiffany Mura

Tiffany Mura

VP Client Experience, Health, Mad*Pow
Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Jessica Mays

Jessica Mays

Senior Director of Life Sciences, 2020 On-site
Jess Mays is the Senior Director of Life Sciences at 2020 On-site, a Boston-based mobile vision company that has reinvented the way patients and companies receive eye care.She has worked with leaders across 2020 On-site to build the design and implementation of all Life Science offerings... Read More →


Wednesday April 7, 2021 1:50pm - 2:10pm EDT
Hop.in Sessions

2:10pm EDT

A Patient Services Team Responds To The Needs Of Its Patient Community
2020 was a year of unprecedented change, resiliency and challenges. In an organization centered around the access and educational support of its patient community, we swiftly evolved our standard of support to meet the changing needs of our stakeholders. Early on in the pandemic, our Patient Services team assembled a cross-functional response team to address the unmet needs of “whole patient” – frequently meeting with key stakeholders, soliciting and responding to feedback, solving for challenges together, and using a variety channels and communication points in supporting our patients. We found a way to speak with a unified voice, knowing that together we could make a greater impact.  

Moderators
avatar for Tiffany Mura

Tiffany Mura

VP Client Experience, Health, Mad*Pow
Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Beth Lisogorsky

Beth Lisogorsky

Patient Services Marketing - USBU, Digital Lead, Takeda
Over 15 years experience in interactive marketing and digital strategy for Fortune 15 companies and start-ups. Highly skilled in working across multiple cross-functional technical, marketing, legal and business teams on complex web projects spanning ideation through implementation... Read More →


Wednesday April 7, 2021 2:10pm - 2:30pm EDT
Hop.in Sessions

2:30pm EDT

Innovation in Life Sciences: Innovation in Life Sciences Panel
Moderators
avatar for Tiffany Mura

Tiffany Mura

VP Client Experience, Health, Mad*Pow
Tiffany is a Renaissance woman: a published author, fluent in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Jessica Mays

Jessica Mays

Senior Director of Life Sciences, 2020 On-site
Jess Mays is the Senior Director of Life Sciences at 2020 On-site, a Boston-based mobile vision company that has reinvented the way patients and companies receive eye care.She has worked with leaders across 2020 On-site to build the design and implementation of all Life Science offerings... Read More →
avatar for Amy West

Amy West

Head of Digital Transformation & Innovation, NNI
Leader of Novo Nordisk US digital health innovation strategy including establishing and advancing the customer experience strategic focus areas and roadmap, digital health business development and innovative partnerships for the Novo Nordisk portfolio.
avatar for Beth Lisogorsky

Beth Lisogorsky

Patient Services Marketing - USBU, Digital Lead, Takeda
Over 15 years experience in interactive marketing and digital strategy for Fortune 15 companies and start-ups. Highly skilled in working across multiple cross-functional technical, marketing, legal and business teams on complex web projects spanning ideation through implementation... Read More →


Wednesday April 7, 2021 2:30pm - 3:00pm EDT
Hop.in Sessions
 
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  • Filter By Date Health Experience Design 2021 Apr 6 - 7, 2021
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  • Track: Building Digital Health Programs that People Trust
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  • Track: Innovation in Life Sciences
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