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Track: Novel Technologies for Behavior Change Design [clear filter]
Wednesday, April 7
 

10:45am EDT

Novel Technologies for Behavior Change Design: Digital Charisma
In the 1990 racing movie "Days of Thunder" a crew chief talks to his newly built race car. As he gently explains the need for optimum performance on race day he’s met with the sound of an engine oil leak to which he stares at the car disappointingly and says, “This was not the answer I was looking for from you.” This probably sounds more familiar than strange. We humans have been talking to machines for a long time. Now, we’ve reached a point where our real life creations are talking back. The explosion in conversational agents like Siri, Alexa, Tess are as ubiquitous as smartphones and have entered the health space as virtual proxies of knowledge and guidance. These agents are desperately needed. ⅔ of people worldwide suffer from chronic diseases that are preventable and the result of poor health behaviors in sleep, nutrition, and exercise. The problem is beyond that of building good habits. Users need daily, personalized interaction through an ever-present, intelligent, and responsive bot to promote intentional, health behaviors. Bots have to be part of the solution as there simply aren’t enough human experts to meet the demand. Unfortunately the current health bot landscape has bogged down around use cases of either recording biodata or simple instruction. Much like the fictional health robot Baymax these bots are soft spoken, passive, and polite. I argue that more effective, persuasive bots can result from a focus on creating AI models that express more personality, or “digital charisma.” Humans exhibit a wide array of emotions. Bots able to appropriately respond with traits perceived as frustration, surprise, excitement, curiosity, anxious concern, and humor can create a stronger emotional bond between agent and human. Trust and emotional appeal are powerful ways to persuade users down specific behavior paths.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Ravi Komatireddy

Ravi Komatireddy

CEO, Motiv Health Inc.
Dr. Ravi Komatireddy is a digital health entrepreneur who is currently the Founder and CEO of Motiv Health Inc, a startup passionately focused on using human and AI coaches for health behavior change. He is an Internal Medicine physician who trained at Dartmouth Hitchcock Medical... Read More →


Wednesday April 7, 2021 10:45am - 11:20am EDT
Hop.in Sessions

11:20am EDT

Novel Technologies for Behavior Change Design: Data-Driven Behavior Change: From Awareness > Understanding > Action
Today’s consumer and clinical tracking tools offer unprecedented views into what’s happening in our bodies. For people with Type 2 Diabetes, wearable Continuous Glucose Monitors (CGM) offer a novel and detailed view into their glycemic control. But while all this data does reveal more about what’s happening, it can’t always tell us why, or what to do next — and certainly can’t guide people through the ups and downs of a healthy behavior change journey. In this talk, we’ll share learnings from a large-scale research and design effort that aimed to do just that: to help people not only see, but understand, and act on their own wealth of health data. We’re thrilled to share our own learnings from the front lines, and to learn alongside others seeking to do the same.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Eli Myers

Eli Myers

Director of Design, Omada Health
Eli Myers is the Director of Design at Omada Health. He leads their product design team in bringing the core tenets of behavior change science to life through the company's suite of novel health programs—not only the engaging and effective programs we deliver to our members, but... Read More →
avatar for Camille Rocca

Camille Rocca

(Former) Lead, Product Insights, Omada Health
Camille Rocca is a health design researcher and strategist. She leads Product Insights at Omada Health, where she, in close collaboration with her design, data science, and clinical partners, works to understand and address the challenges their members face in managing chronic conditions... Read More →


Wednesday April 7, 2021 11:20am - 11:50am EDT
Hop.in Sessions

11:50am EDT

Novel Technologies for Behavior Change Design: Designing a Flow Machine: Maximizing Adherence and Satisfaction During Challenging Physical Activity
Behavior change is hard.  Creating new behaviors that involve challenging physical makes the task even harder.  When your business relies on people adhering to a challenging physical activity the problem becomes existential.  We’ll explore how a former health-tech entrepreneur applied the best practices of behavior change to create an award winning approach to fitness. Whether you are interested in boosting adherence to your healthcare product or simply rethinking your own approach to getting in shape, this talk will inform your process.  

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Martin Adler

Martin Adler

CEO, Brooklyn Boulders (BKB)
Martin creates companies and services that empower individuals to enhance their own health.  He is the CEO of Brooklyn Boulders (BKB), a leading national rock climbing gym with locations in NYC, Boston, Chicago and Washington DC. Formerly a co-founder of Healthrageous (Acq. by Humana... Read More →


Wednesday April 7, 2021 11:50am - 12:20pm EDT
Hop.in Sessions
 
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