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Workshop [clear filter]
Tuesday, April 6

9:00am EDT

Workshop: (Socially Distanced) Participatory Design: Discovering Unmet Needs & New Solutions
As organizations embrace design-led innovation, they sometimes struggle to reap the full value of human-centered design. A design team’s interactions with customers may often be limited to only the early research and late evaluation phases of the design process, while the work in between – when ideas are being generated – is left to the internal team alone. When this is the case, we miss the opportunity to discover some of the most valuable and customer-centered solutions. Cue participatory design. Participatory design is an approach to design strategy that brings customers into the heart of the design process. Also known as “co-creation”, “co-design”, or “cooperative design,” it encompasses techniques useful to both initial discovery and subsequent ideation phases of a project, where the end-users of a product, service, or experience take an active role in co-designing solutions for themselves. Understanding how someone would solve a challenge they face directly often surfaces new insights about their experiences. This new information better informs how designers focus their efforts, and the ideas users propose serve as actionable inspiration for the solutions created. Whether designing for customers, employees, service providers, or other audiences, when we move past the challenge of designing for them and begin designing with them, we find the outcomes are more innovative and customer-centered.
All that said – the global coronavirus pandemic has raised new challenges for participatory design. Can we truly achieve the same ends via remote, virtual methods? What aspects of participatory design are most successful in-person, and what can be achieved remotely? The stay-at-home period of 2020 has forced us to innovate methods that not only work during a global pandemic but may also be useful when seeking collaboration from audiences that are distributed geographically, limited by disability or access, and other constraints.
In this workshop, we'll cover:
  • What is Participatory Design?
  • How can you use participatory design methods in your practice?
  • What does it look like?
  • How do you choose the right methods to achieve your goals (and accommodate remote/virtual constraints)?

avatar for Jen Briselli

Jen Briselli

SVP Experience Strategy & Service Design, Mad*Pow
As SVP of Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion for... Read More →

Tuesday April 6, 2021 9:00am - 12:00pm EDT

9:00am EDT

Workshop: Experience Research 101: Kickstarting Your Research Practice
The only way you will truly learn about your users, members, patients, or customers is by talking and interacting with them.

The greatest innovations are the ones that seem to fit seamlessly into people's lives, meeting their needs, adding value, and making things easier. Coming up with new ideas for products and services is easy, but designing ones that fit in this way is trickier.
To truly understand and empathize with your audiences, you need to take the time to really learn about them – not just what they do, but why they do it. Through targeted experience research, you can inform the design and decision making that goes into your creations with user-focused data.

And the great thing about user experience research is that anyone can do it!
Experience research helps to uncover users’ unmet needs by:
·         Asking the right questions of users at the right time in the design lifecycle
·         Learning not only if a product is intuitive and usable, but also if it would be useful to potential users
·         Triangulating on unmet needs through the use of different research methods

Conducting experience research & getting users’ input early in the design process can save costs of having to redesign later when the design does not align with user's expectations. Through qualitative interrogatory, experience research aims to learn about users’ core behaviors so that designers can anticipate users’ need and create an intuitive and useful product or service.

 In this workshop you will learn...
·         Best practices for clarifying your research goals to make sure that you focus on the right problems
·         Several methods for initial information gathering, including: ethnography, interviews, diary studies, collaging, and focus groups
·         How to navigate the different types of UX research available and choose the right one(s) for your project
·         How to facilitate meaningful sessions, build rapport, instill trust, and stay neutral and accepting while conducting research and collecting useful data
· How to capture and analyze qualitative data in an efficient and effective manner

avatar for Dan Berlin

Dan Berlin

VP, Experience Research, Mad*Pow
Resident foodie and ... gulp ... Frank Zappa fan, Dan leads our research team where we perform both traditional and novel user experience research techniques. All our client engagements are varied; Dan helps determine which research activities are the most appropriate, will maximize... Read More →

Tuesday April 6, 2021 9:00am - 12:00pm EDT

9:00am EDT

Workshop: From Intervention to Interaction: Applying Behavior Change Techniques to Digital Design
You’ve defined your problem and the outcomes you wish to achieve. Identified precisely who needs to do what for desired outcomes to occur. Established your intervention strategy in terms of what behavioral determinants need to change and what techniques you’ll use to change them. Well done! Now you just need to translate and apply that strategy into the exact content, features, and functionality that will attract, engage, and deliver the active ingredients of your intervention to those who will benefit. No problem, right?
Crossing the chasm from evidence-based strategy to functioning application can seem like a daunting challenge to even the most tightly integrated teams or cross-disciplinarily practitioners. This workshop will focus on methods, tools, and artifacts for rendering intent and communicating intervention functionality (while remaining safely distanced from other collaborators).
Participants in this workshop will learn:
  • How to communicate research insights and key strategic elements to design collaborators who might not have behavior change expertise.
  • How to run collaborative ideation and validation sessions to apply intervention strategies and behavior change techniques to concept visions, application content, features, and functionality.
  • How to render granular behavior change techniques (and clusters of techniques) into interface design and interaction flows.
  • Best practices for remote collaboration using different browser-based software platforms.
  • How to effectively include your target audience in the design process through generative co-design sessions and evaluation studies.

avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Tuesday April 6, 2021 9:00am - 12:00pm EDT

10:00am EDT

Workshop: Unthinking Design Thinking
Design Thinking has been widely embraced as the process de rigueur for teams looking to create value and improve health outcomes through creative and collaborative problem-solving. In the context of corporate innovation, Design Thinking provides what businesses and leaders crave most: a more-or-less standardized, predictable, and repeatable process for generating insight and developing new ideas. The challenge that arises is this: by focusing on Design Thinking as an executable process, teams quickly lose sight of the more important matter of how they show up -- individually and collectively -- within the process to challenge assumptions, identify limiting beliefs, build trust-based relationships, and embrace change.
This transformational workshop will explore the tension between "doing" and "being" within the Design Thinking process, equipping participants with the knowledge and skills for adaptive and collaborative problem-solving in this scary era of unprecedented change and uncertainty.

avatar for David Franke

David Franke

VP CX Strategy, Mad*Pow
Winner of the 2017 CX Innovation Award for his work to co-create the medical imaging clinic of the future, David has 20 years of experience helping many of the world’s most reputable companies work through their “knottiest” brand and business problems – from facilitating agile... Read More →

Tuesday April 6, 2021 10:00am - 12:00pm EDT
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