Meng Yan
Blue Cross Blue Shield Association
Senior Consumer Experience Consultant
Hello! I am a CX strategist, design researcher, and storyteller who works at Blue Cross Blue Shield Association. Here are a few things that I nerd out about:
• Diversity and inclusion in healthcare innovation;
• Communicating design thinking in human language and enabling non-designers to apply it in real projects;
• Applying behavior science that drives positive behavior changes for people;
• Telling human stories in creative and empathetic ways;
• Design thinking workshop planning and facilitation
on LinkedIn
