Antonio Melo is the founder and leader of Humana’s Digital Experience Center, an interdisciplinary, human-centered healthcare innovation accelerator. A self-taught creative, he employs passionate curiosity, careful observation, and a playful, sometimes absurdist imagination in his process. His creativity comes from standing at the intersection of the humanities and technology. He designs sound, human systems, new organizations, early stage business models, and healthcare innovation in service of helping people. Rather than attempting to predict the future, he creates it.